Marketing Management In Turkey

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

• | Edited By: Selcen (Linnaeus University, Sweden) Ozturkcan
• | Publisher: Emerald Publishing Limited
• | Publication Date: Jul 30, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 480 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1787145581
• | ISBN-13: 9781787145580