Sport Marketing

Empower future sport marketers with a modern guide that delves into technology-driven innovations, strategic data analytics, digital communication channels, and adaptive sales tactics in sports. Interactive projects and multimedia resources blend theory with hands-on practice to prepare students for a dynamic industry.

• | Author: Chad D. McEvoy, Windy Dees, Stephen McKelvey, Patrick Walsh
• | Publisher: Human Kinetics Publishers
• | Publication Date: Sep 29, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781718228122
• | ISBN-10: 1718228120