Global Perspectives on Strategic Storytelling in Destination Marketing

A key reference in the study of storytelling in tourism, this book covers a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels.

• | : Ana Claudia Campos, Sofia Almeida (Edited by)
• | Publisher: IGI Global
• | Publication Date: May 27, 2022
• | Country of Publication: United States
• | Number of Pages: 300 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1668434369
• | ISBN-13: 9781668434369