Decision Equity: The Ultimate Metric To Connect Marketing Actions To Profits

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.

• | By (Author): Piyush Kumar
• | Publisher: Business Expert Press
• | Publication Date: May 16, 2011
• | Country of Publication: United States
• | Number of Pages: 181 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1606491938
• | ISBN-13: 9781606491935