Married to the Brand: Why Consumers Bond With Some Brands for Life

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.

• | Author: William J. McEwen
• | Publisher: Gallup Press
• | Publication Date: Nov 01, 2005
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781595620057
• | ISBN-10: 1595620052