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Married to the Brand: Why Consumers Bond With Some Brands for Life

Married to the Brand: Why Consumers Bond With Some Brands for Life

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Product Details
Author:
William J. McEwen
Publisher:
Gallup Press
Publication Date:
Nov 01, 2005
Binding:
Hardback
ISBN-13:
9781595620057
ISBN10:
1595620052

Overview

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.


  • | Author: William J. McEwen
  • | Publisher: Gallup Press
  • | Publication Date: Nov 01, 2005
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9781595620057
  • | ISBN-10: 1595620052

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