Consumer Behavior And Culture: Consequences For Global Marketing And Advertising - 9781544318165

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

• | By (Author): Marieke De Mooij
• | Publisher: SAGE Publications Inc
• | Publication Date: Jul 05, 2019
• | Country of Publication: United States
• | Number of Pages: 472 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1544318162
• | ISBN-13: 9781544318165