Consumer Behaviour - 9781526450005

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

• | By (Author): Zubin Sethna
• | Publisher: SAGE Publications Ltd
• | Publication Date: Apr 12, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 576 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1526450003
• | ISBN-13: 9781526450005