Overview
A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
- | By (Author): Zubin Sethna
- | Publisher: SAGE Publications Ltd
- | Publication Date: Apr 12, 2019
- | Country of Publication: United Kingdom
- | Number of Pages: 576 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1526450003
- | ISBN-13: 9781526450005
