Sensory Marketing: An Introduction

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

• | By (Author): Bertil Hulten
• | Publisher: SAGE Publications Ltd
• | Publication Date: May 27, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1526423251
• | ISBN-13: 9781526423252