The Political Speechwriter's Companion: A Guide for Writers and Speakers

The Political Speechwriter′s Companion: A Guide for Writers and Speakers walks students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this highly anticipated second edition offers the most practical advice and strategies for a career in political communication.

 "By far the best book on speechwriting I have ever read:"

"All of us who write and speak and try to help others do so should be grateful."

"A classic for anyone who cares about speech, or covers it."

 

"This solid guide for speechwriters and speechgivers, written by a pair of the top practitioners of the art, makes both the philosophical case of why speechwriting matters and the very practical one of precisely how to make a speech work."

"The Political Speechwriter′s Companion is the first book on speechwriting I ever read, and it′s the first one I recommend to anyone seriously interested in speechwriting as a craft. If you work in political communications (or really any type of communications) this belongs in your office." 

Can you really learn to write speeches?

The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: 

• language the audience will understand and remember, 
• anecdotes that make listeners laugh and cry, 
• wit that pokes fun at opponents but also shows their own lighter side, and
• support in the way of statistics, examples, and testimony. 

Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.  

• | Author: Eric L. Schnure, Robert A. Lehrman
• | Publisher: SAGE Publications Inc
• | Publication Date: Oct 04, 2019
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781506387741
• | ISBN-10: 1506387748