Basic and Advanced Focus Groups

Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.

• | : David L. Morgan
• | Publisher: SAGE Publications Inc
• | Publication Date: Sep 13, 2018
• | Country of Publication: United States
• | Number of Pages: 216 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1506327117
• | ISBN-13: 9781506327112