Consumer Psychology : Theories & Applications - 9781473906983

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

• | : Hazel Huang
• | Publisher: SAGE Publications Ltd
• | Publication Date: Apr 08, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 328 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1473906989
• | ISBN-13: 9781473906983