Business Research Methods

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project. Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

• | Author: Barry Babin, William Zikmund, Mitch Griffin, Jon Carr, Christina Quinlan
• | Publisher: Cengage Learning EMEA
• | Publication Date: Feb 02, 2024
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781473791343
• | ISBN-10: 1473791340