Qualitative Methods In Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

• | By (Author): Paivi Eriksson
• | Publisher: SAGE Publications Ltd
• | Publication Date: Nov 26, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 376 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1446273393
• | ISBN-13: 9781446273395