Marketing Research : Planning, Process, Practice - 9781446294369

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

• | : Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 13, 2017
• | Country of Publication: United Kingdom
• | Number of Pages: 432 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1446294366
• | ISBN-13: 9781446294369