Design Driven Innovation: Changing The Rules Of Competition By Radically Innovating What Things Mean

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

• | By (Author): Roberto Verganti
• | Publisher: Harvard Business Review Press
• | Publication Date: Aug 03, 2009
• | Country of Publication: United States
• | Number of Pages: 288 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 1422124827
• | ISBN-13: 9781422124826