The Aha! Moment: A Scientist's Take on Creativity

The Aha! Moment is not bogged down with scientific detail and tech talk; in fact, it asks a multitude of absurd questions meant to promote innovative and logical brainstorming. Jones gives dozens of examples from his own body of work . . . While his examples dominate more than half of the book, they are intriguing and stimulating, acting as a means to promote creativity in fellow scientists and artists.
—Aimee Jodoin, Foreword Reviews A top pick not to be limited to science holdings, this will reach many a general-interest reader with its fascinating, readable and lively insights.
—Midwest Book Review David Jones sees himself as the court jester of science and, as with jesters of old, he is allowed to say things that other mortals might think but dare not speak . . . Most of the book is an eclectic blend of Jones the chemist and Daedalus the mad scientist and together they make entertaining reading. You’d be mad not to buy it
—John Emsley, Chemistry World A practical blueprint to bolster one''s own creative process, a treasure map to innovative insights.
—Bob Grant, The Scientist A fascinating insight into one man''s never-ending search for ideas.
—Jessica Griggs, New Scientist As Jones shows, it can often pay to take an absurd idea seriously.

• | Author: David Jones
• | Publisher: Johns Hopkins University Press
• | Publication Date: Mar 20, 2012
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781421403304
• | ISBN-10: 1421403307