The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

• | By (Author): Gerry McGovern
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: Jun 17, 2010
• | Country of Publication: United Kingdom
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 1408114429
• | ISBN-13: 9781408114421