Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands

Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.

• | Author: Kent Le
• | Publisher: Kogan Page Ltd
• | Publication Date: Feb 03, 2026
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398624054
• | ISBN-10: 1398624055