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Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing: Develop Innovative Marketing Strategies for Luxury Brands

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Product Details
Author:
Kent Le
Publisher:
Kogan Page Ltd
Publication Date:
Feb 03, 2026
Binding:
Paperback / softback
ISBN-13:
9781398624054
ISBN10:
1398624055

Overview

Use this postgraduate textbook to gain understanding of the key topics with luxury marketing and key strategies used to market and promote both traditional and emerging luxury brands.


  • | Author: Kent Le
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Feb 03, 2026
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398624054
  • | ISBN-10: 1398624055

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