Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

• | Author: Katherine Melchior Ray, Nataly Kelly
• | Publisher: Kogan Page Ltd
• | Publication Date: Jun 03, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398619715
• | ISBN-10: 139861971X