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Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

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Product Details
Author:
Katherine Melchior Ray, Nataly Kelly
Publisher:
Kogan Page Ltd
Publication Date:
Jun 03, 2025
Binding:
Paperback / softback
ISBN-13:
9781398619715
ISBN10:
139861971X

Overview

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.


  • | Author: Katherine Melchior Ray, Nataly Kelly
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Jun 03, 2025
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398619715
  • | ISBN-10: 139861971X

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