A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.

• | Author: Scott Thomson, Shailin Dhar
• | Publisher: Kogan Page Ltd
• | Publication Date: May 03, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398609662
• | ISBN-10: 1398609668