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A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

A Marketer's Guide to Digital Advertising: Transparency, Metrics, and Money

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Product Details
Author:
Scott Thomson, Shailin Dhar
Publisher:
Kogan Page Ltd
Publication Date:
May 03, 2023
Binding:
Paperback / softback
ISBN-13:
9781398609662
ISBN10:
1398609668

Overview

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.


  • | Author: Scott Thomson, Shailin Dhar
  • | Publisher: Kogan Page Ltd
  • | Publication Date: May 03, 2023
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398609662
  • | ISBN-10: 1398609668

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