Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

• | : Dr Rachel Lawes
• | Publisher: Kogan Page Ltd
• | Publication Date: Mar 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 360 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398607649
• | ISBN-13: 9781398607644