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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

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Product Details
Author:
Dr Rachel Lawes
Publisher:
Kogan Page Ltd
Publication Date:
Mar 03, 2023
Binding:
Paperback / softback
ISBN-13:
9781398607644
ISBN10:
1398607649

Overview

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.


  • | Author: Dr Rachel Lawes
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Mar 03, 2023
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398607644
  • | ISBN-10: 1398607649

Categories

semiology

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