Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Kogan Page Ltd
SKU:
9781398606487
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UPC:
9781398606487
$35.61 $33.94
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Description
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.


  • | Author: Nancy Harhut
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Aug 03, 2022
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398606487
  • | ISBN-10: 1398606480
Additional Information
Author:
Nancy Harhut
Publisher:
Kogan Page Ltd
Publication Date:
Aug 03, 2022
Binding:
Paperback / softback
ISBN-13:
9781398606487
ISBN10:
1398606480
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