Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

• | : Nancy Harhut
• | Publisher: Kogan Page Ltd
• | Publication Date: Aug 03, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398606480
• | ISBN-13: 9781398606487