The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

• | Author: Mike Stevens
• | Publisher: Kogan Page Ltd
• | Publication Date: May 03, 2022
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398605428
• | ISBN-10: 1398605425