Innovative B2B Marketing : New Models, Processes and Theory

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

• | : Simon Hall
• | Publisher: Kogan Page Ltd
• | Publication Date: Aug 03, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 376 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398604763
• | ISBN-13: 9781398604766