From Marginal to Mainstream : Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

• | : Helen Edwards
• | Publisher: Kogan Page Ltd
• | Publication Date: Feb 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 264 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398604313
• | ISBN-13: 9781398604315