Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

• | Author: David Gallagher, John O'Brien
• | Publisher: Kogan Page Ltd
• | Publication Date: Apr 03, 2021
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398600164
• | ISBN-10: 1398600164