Asian Brand Strategy: How Asia Builds Strong Brands

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

• | Author: M. Roll
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 01, 2006
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781349543700
• | ISBN-10: 1349543705