Asian Brand Strategy : How Asia Builds Strong Brands

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.

• | : M. Roll
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 01, 2006
• | Country of Publication: United Kingdom
• | Number of Pages: 254 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1349543705
• | ISBN-13: 9781349543700