Navigating Nationalism in Global Enterprise : A Century of Indo-German Business Relations

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

• | : Christina Lubinski (Copenhagen Business School)
• | Publisher: Cambridge University Press
• | Publication Date: Nov 03, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 300 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1316511286
• | ISBN-13: 9781316511282