Public Relations: Strategies and Tactics, Global Edition

For courses in Introductory Public Relations.

A readable, comprehensive, up-to-date look at public relations

For over 30 years, instructors and students alike have praised Public Relations: Strategies and Tactics. Students find the numerous charts, photos and real-world case studies and examples engaging. Educators appreciate the emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques.

The 12th Edition has been extensively revised to reflect both today''s diverse PR practices as well as suggestions from users. A fresh chapter structure provides more continuity between key concepts. Updated coverage of social media and careers in PR engages students.

Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You''ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors'' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.

The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

• | Author: Bryan Reber, Jae-Hwa Shin, Glen Cameron, Dennis Wilcox
• | Publisher: Pearson Education Limited
• | Publication Date: Sep 24, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781292483252
• | ISBN-10: 1292483253