Selling Today: Partnering to Create Value, Global Edition

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.

With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

 

• | Author: Barry Reece, Michael Ahearne, Gerald Manning
• | Publisher: Pearson Education Limited
• | Publication Date: Sep 23, 2024
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781292458632
• | ISBN-10: 1292458631