Analyzing Media Messages : Using Quantitative Content Analysis in Research - 9781138613980

Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in key areas.

• | : Daniel Riffe, Stephen Lacy, Frederick Fico, Brendan Watson
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 28, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1138613983
• | ISBN-13: 9781138613980