Entrepreneurship Marketing : Principles and Practice of SME Marketing - 9781138585232

This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.

• | : Sonny Nwankwo, Ayantunji Gbadamosi (University of East London, UK) (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 06, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 448 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1138585238
• | ISBN-13: 9781138585232