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Scaling The Tail: Managing Profitable Growth In Emerging Markets
Palgrave Macmillan
£89.99
£82.27
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
- | By (Author): Seung Ho Park
- | Publisher: Palgrave Macmillan
- | Publication Date: Aug 06, 2015
- | Country of Publication: United Kingdom
- | Number of Pages: 163 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1137543531
- | ISBN-13: 9781137543530
- By (Author):
- Seung Ho Park
- Publisher:
- Palgrave Macmillan
- Publication Date:
- Aug 06, 2015
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 163 pages
- Binding:
- Hardback
- ISBN-10:
- 1137543531
- ISBN-13:
- 9781137543530