Scaling the Tail: Managing Profitable Growth in Emerging Markets

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

• | Author: Andrew Cosgrove, Seung Ho Park, Gerardo R. Ungson
• | Publisher: Palgrave Macmillan
• | Publication Date: Aug 06, 2015
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781137543530
• | ISBN-10: 1137543531