Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

• | By (Author): Bill Chiaravalle
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jan 20, 2015
• | Country of Publication: United States
• | Number of Pages: 384 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 111895808X
• | ISBN-13: 9781118958087