Overview
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.
- | Author: Barbara Findlay Schenck, Bill Chiaravalle
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jan 20, 2015
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781118958087
- | ISBN-10: 111895808X
