A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

How Your Business Can Use the Science That Helped Win the White House The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing.

• | Author: Dan Siroker, Pete Koomen
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Sep 08, 2015
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781118792414
• | ISBN-10: 1118792416