Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.

• | Author: Andrea Zocchi, Stefan Niemeier, Marco Catena
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jul 12, 2013
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• | Binding: Hardback
• | ISBN-13: 9781118656662
• | ISBN-10: 1118656660