Market Segmentation - How to do it and How to Profit from it, revised 4e

Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.

• | By (Author): M McDonald (Author)
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Oct 12, 2012
• | Country of Publication: United States
• | Number of Pages: 512 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1118432673
• | ISBN-13: 9781118432679