The Business of Healthcare Innovation - 9781108749060

This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.

• | : Lawton Robert Burns (Wharton School, University of Pennsylvania) (Edited by)
• | Publisher: Cambridge University Press
• | Publication Date: Mar 12, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 516 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1108749062
• | ISBN-13: 9781108749060