Principles of Marketing for a Digital Age

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.

This third edition brings you:

• Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour
• New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative
• Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies

Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.

Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

• | Author: Tracy L. Tuten
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 01, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781036201098
• | ISBN-10: 1036201090