Cultural Mediation for Museums : Driving Audience Engagement

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

• | : Michela Addis (University of Rome, Italy), Isabella de Stefano, Valeria Guerrisi (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jan 20, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 96 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1032403691
• | ISBN-13: 9781032403694